Popular fonts 20181/21/2024 ![]() Sans, from the French for ‘without’, so, fonts without serifs. But beware, on screens, especially smaller ones, they can be tricky to read. They are usually used in more formal or traditional contexts. Ever noticed those little feet at the end of strokes in some fonts? Those are serifs. Like an artist with a paintbrush, understanding the anatomy of a font allows us graphic designers to create just the right atmosphere on a web page. Things like the stem, bowl, and counter of a letter can dramatically change the way a font feels. The Anatomy of a FontĮach font has a unique anatomy – a combination of parts that define its style, mood, and visual impression. These custom fonts, downloadable from the web, allowed us designers to get really creative. Then, bam! Web fonts arrived, shaking up the scene. Arial, Georgia, Times New Roman – the classics. The same-old, same-old that everyone had on their computers. Once upon a time, web designers were restricted to system fonts. Poor typography, well, let’s just avoid that! History and Evolution of Web Fonts Good typography = happy, satisfied users. In web design, typography impacts how a user experiences a website. ![]() For instance, ‘Times New Roman’ is a typeface, but ‘Times New Roman Bold’ and ‘Times New Roman Italic’ are fonts. The goal? To make written language legible, readable, and appealing when displayed.įonts are the different weights, styles, and orientations of typefaces. Basics of TypographyĪ quick crash course in typography. You’ll see why fonts matter, how to pick ’em, and the coolest trends to watch out for. This is your personal guide through the maze of typography in web design. They’re part of our everyday life.Īnd for me, as a designer, they are more than just characters on a screen – they are a crucial element of effective communication. On your phone, your favorite website, that cool poster you just walked past. Yet, many design agencies are removing imagery from their branding and communicating their message using solely variable fonts.Fonts, you see them every day. I’d never realized that you can create such impactful, creative designs without any images or illustrations. “I think variable fonts have opened a wide door for creativity they’re a trend with longevity. By R/GA Brand Design via Behance By Solodukhin Kostyantyn via Behance But at the end of the day, variable fonts keep brands from appearing stodgy and stale, demonstrating that they can adapt to different contexts and circumstances without losing their identity. ![]() They also have to get more entertaining to counteract the negativity of world events. As immersive digital technologies like VR ramp up, brands must become more dynamic and interactive in order to engage audiences. But through it all, variable fonts remain recognizable to the brand, choosing simple adaptations over dramatic transformations.Īlthough not necessarily a new style, variable fonts are becoming increasingly popular, and that’s not just because they are playful show-offs (though that’s certainly a factor). They may be animated to stretch and squash, they may change color and weight, or they may be converted to a pattern. Starting with a base brand typeface, the letterforms of variable fonts will morph and change to suit a new context. Now the trend has made its way into the graphic design world, through fonts that straddle the line between macabre and fashionable. But in 2020, the style experienced a viral resurgence on TikTok, where users embraced the irony of a commercialized subculture. The goth subculture was brought out of the shadows and into the fluorescent lights of the mall through an emphasis on fashion. The term “mall goth” hearkens back to the late 90s, during the golden age of Nu Metal and the rise of Hot Topic. Whatever the cause, 2023 is shaping up to be another dynamic year of font trends. The themes we’re seeing this year may also be sourced from our anxieties associated with the Russo-Ukrainian war and a year of inflation-the past is refuge for audiences seeking escapism. ![]() This may have to do with our increased online activity following the pandemic-design inspiration is less fixed by time period when all eras are digitally available. This year’s plot is taking the form of a flashback, as many of the upcoming font trends are tinged with nostalgia.ĭespite the common theme, the shape of nostalgia varies dramatically across these trends, with some fonts aiming for comfortable memories, some channeling a dark futurism, and others looking to recapture a long-lost decorum. The 2023 font trends are here to write the next chapter in graphic design. ![]()
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